write for us email marketing

Here are some examples of different purposes your email campaign may set out to accomplish: One of the biggest benefits of email marketing? Writing with us will help you uplift your ideas and creations with our dedicated readers. If you target these emails to casual visitors or first-time subscribers, you may be rushing them and inadvertently discouraging them from buying from you. We're committed to your privacy. So to ensure you're sending modern emails that warrant some of your recipients' precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. Etsy sells merchandise featuring designs from artists all over the world. Traffic Generation Email Marketing Campaigns. Retain data for justifiable business purposes only. It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer. For each email you send, there should be a single action that you want the reader to take. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, which the company appropriately uses to keep users informed of network outages. More than half of US households subscribe to multiple streaming channels. Legal Name Bhavik. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. Send us the following information and we will contact you . Use headings, columns, and other well-maintained formatting to keep your content organized. So, how does email marketing actually work anyway? Theres nothing worse than signing up for a great offer only to be disappointed by the content that follows. It's important that an email campaign's recipients have opted in to receive this content and that each piece offers something valuable. Did a certain subject line perform better than others? Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly which is especially important, because its newsletters are so long. First and foremost, you need to know who you are talking to in your emails. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. Once youve created specific subgroups, you can send automated emails that are highly targeted. To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Noncompliance will result in significant fees that arent worth the risk, so make sure to read the GDPR guidelines entirely. That's a great co-marketing partnership right there. The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on in addition to market research. From the imagery to the call-to-action, this email is well-poised to generate purchases. Have you ever heard the saying from Meredith Hill, "When you speak to everyone, you speak to no one"? This can include specific metrics you want to achieve, such as website traffic, click-through rates or a sales figure. How do I know? It also discusses benefits that the recipient may not know about since the last time they used the service. My friends at Harpoon are so thoughtful, aren't they? You spend time creating the perfect email and adhering to regulations, so the last thing you want is to end up in a spam folder. It simply offers an update. That's quite powerful, wouldn't you agree? We publish high-quality articles for free. Our articles cover platforms such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat. Talk about a high level of personalization! Were going to touch on the exact KPIs to monitor in a bit (or you can jump ahead). Available for Microsoft Excel and Google Sheets. Marketing + "write for us". Use clear language when requesting consent to store personal information. There are four key metrics to pay attention to when evaluating the effectiveness of your email marketing campaign. (Seriously. Before you get overwhelmed with the vast possibilities of email marketing, lets break down a few key steps to get you started building a strong email campaign that will delight your customers. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. For the people who want to learn more, the header is followed by a more detailed (but still pleasingly simple) list of benefits about booking an airport ride in advance. If you send a discount coupon for your product to subscribers that dont even know how to diagnose their problem, youll probably lose them. Ask for only the most essential information: first name and email is a good place to start. Download these email marketing planning templates to keep yourself organized throughout the year. Your email service providers reputation affects your deliverability, so stick to established, well-known companies. You can do that by: Once you know the purpose of each email you're sending and you have the subject lines, you can write the copy that will engage your list. Lets touch on the components of a successful marketing email: Copy: The copy in the body of your email should be consistent with your voice and stick to only one topic. Automation helps save time, but it should never be at the cost of the experience. And that is exactly what inbound marketing is about. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. It includes the date the recipient signed up, the number of mornings spent together, and even the number of minutes the user has spent reading the newsletter. Only send emails that pertain to the last engagement a lead has had with your brand. Put yourself in the shoes of the buyer persona. Beyond that, email marketing platforms allow you to segment your email list by contact data and behavior to help you send the right emails to the right people. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Keep company records to prove GDPR compliance. Email campaigns are an important part of inbound marketing, an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. Include your company name and address in every email. That means you don't have to go hunting to find the most interesting part of its blog posts you know exactly where to look after an email or two. First, consider if this is a blessing in disguise, as uninterested parties are removing themselves from your list. 100% Original concepts, compelling arguments, and high-quality writing. Express knowledge on a new channel that your business does not own to increase trust in your company. Internet providers and bad weather are natural enemies. 1. Free and premium plans, Content management software. Subscribe to the Marketing Blog below. Test a new variable and repeat the process. Each individual email leads to a specific call-to-action, i.e. When those makers see Etsy featuring their content, theyll be more likely to forward the email to friends and colleagues. The more you pay attention to the data, the more you can understand what's working and what's not for your audience, leading to more effective campaigns in the future. There are many ways to use email marketing some of the most common including using the tactic to: Email marketing rules change based on your industry and who youre marketing to. It earns a positive sentiment by prompting the recipient to do something they may have forgotten: Inviting colleagues out to enjoy a drink on a holiday thats not too often celebrated. 1. Give specific examples as to why you're drawn to this company compared to its competitors," Elliott says. You need people to email, right? Now that you know who youre emailing and whats important to them, it will be much easier to send emails with personalized touches. Given its early beginnings, email isnt as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. The email is relatable and reads as though it comes from a friend, which helps earn a positive reaction. The company sends a yummy recipe to my inbox every week. Which blog posts are worth sharing? Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. This is one of your first impressions of your new lead make it a professional and positive one. Create two versions of the email: one with and one without the variable. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by its black-and-white palette and custom font. For example, it doesn't make sense to promote products if you're emailing a segment of subscribers who are largely in the awareness stage of the buying journey. Entertaining and motivating original stories to help move your visions forward. Pitch - You can suggest 2-3 ideas for posts that you feel will make good content.We will then advise which ideas would fit. It can also be a softer sell to educate your audience on the value of . Take yourself through the user experience before you go live. That way, it feels like youre receiving an email from Olivio Rodrigos team, not a third party. Next, let's take a moment to cover some universally-accepted email marketing best practices regarding how to send marketing emails. It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while. It reads just like an email from a friend or colleague asking for a quick favor. When people talk about email marketing, lots of them forget to mention transactional emails. GDPR is about giving your customers the right to choose. Operating Status Active. The subject line Olivia Rodrigo made you something special already entices clicks, because only fans of the artist received this email. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). Could another style of CTA perform better? Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. After you've identified the outcome and the goals you want to hit, you now need to strategize how to provide value to your buyer persona so that they convert, engage, or take the action you want them to take. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle. Subscribe to the Marketing Blog below. It can even be a softer sell to educate . In this email, the recipient gets a glimpse of what theyre missing by not using Dropbox Paper templates and documents they could begin customizing immediately. You get to put your business, your brand and your point of view in front of an audience who's looking to work or learn about digital marketing. Professionals working in a company's . These are the automated emails you get in your inbox after taking a certain action on a website. Include directions on how to do this in your welcome email. It also includes a Top Picks for You section that shows personalized recommendations for the user. Please follow this link for our privacy . So support your blog information with links to your studies or case studies. And last but certainly not least, you need to consistently measure the success of your email marketing efforts. Most charities don't tell you about that journey at all, but charity: water uses automated emails to show donors how their money is making an impact over time. The examples we shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI. You can use HubSpot's Email Marketing service for free. Editor's note: This post was originally published in 2019 and has been updated for comprehensiveness. Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. They choose to hear from you. E-commerce helps small, and large businesses . Email regulations are consistent with consumers desires to know how and why their information is being used. Consider where your audience is in their buying journey and provide the type of content that they'll find useful. 2)- We have 10k+ subscribers on our blog, that will increase your post reach. Kevin Kelly is the New York Times bestselling author of multiple books, including The Inevitable, Cool Tools, and Vanishing Asia, as well as being a Technologist Senior Maverick at Wired Magazine and co-chair of the Long Now Foundation.His latest book Excellent Advice for Living: Wisdom I Wish I'd Known Earlier.. You can listen above or on your favorite podcast app or read the notes and links . Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. See pricing, Marketing automation software. The button copy is a pattern interrupt that will prompt the recipient to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. An email marketing campaign is as effective as its ultimate goal. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. Many factors impact your KPIs, and its going to take some experimentation and guesswork to figure out which tweaks to your emails will yield the biggest changes. What went well vs. not well? Email marketing is the process of targeting your audience and customers through email. Just read their emails. This should come as no surprise. 1)- We will publish your post on our social media platforms. Your data does no good if you cant report it in an organized fashion. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Use a relevant call-to-action to an offer that the reader will find useful. It just takes a plan (one that can be broken down into a few key steps). Marketing + "contributor guidelines". So when emails appear to be created especially for you, you feel special youre not just getting what everyone else is getting. Make sure your emails are providing value to your audience before trying to upsell. Did you see that? To really drive this point home, consider this: Personalized emails have higher open rates. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action. Email marketing's greatest advantage is its ability to reach audiences at the most opportune time. They choose your emails. Call Us: +1 469 206 5510. . It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. Use a relevant call-to-action to an offer that the reader will find useful. It takes just a few minutes to complete the process. The phrase 'write for us' is intelligible when it comes to digital marketing news and article publishing, a widely used term worldwide by many digital marketing vents. Incorporate email marketing automation. The language is friendly, succinct, and persuasive. Not only that, but it effectively catches the eye of the recipient, differentiating the message from others in their inbox. Check out this helpful video: Now that we've reviewed great examples, let's get into how to create an effective email marketing campaign of your own. Download the template now to get your email campaign planning organized. Do you send a weekly newsletter? The call-to-action has arrows pointing to it so that theres no chance of missing it. Write for us in the following categories: Digital Marketing, SEO, Email Marketing, Social Media Marketing, Web Design, Content Marketing, Influencer Marketing and Business. Overall, email is an effective promotion channel for the high-value content you create on your website. I tend to listen to episodes from the same podcast instead of branching out to new ones. End your emails with a personal signature from a human (not your company). Think of the following five steps as an outline for your email strategy. I edit, design and publish Clinton Life magazine and Clinton Life daily news website. In addition to linking to different Etsy shops products, the email campaign includes a time-bound call-to-action (Shop the final hours) and multiple eye-catching discounts. Free and premium plans, Content management software. An email marketing campaign is as effective as its ultimate goal. If it does tickle your fancy, your articles on writing for business, technology, and digital marketing are cordially invited. This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. All submissions must be unique and original. In fact, intentional and well-placed imagery can increase click-through rates, so put thought into not just what you want to say but how you want to say it, using visuals to support your message. I also love the image of the team, making this email feel even more personable. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. Write about relevant and/or personal events, like region-specific holidays or birthdays. That said, this email from AutoTrader serves as a refreshing change of pace. Every new lead will be at a different stage of the buyers journey, and its your responsibility to know which. The email offers up two different ways to pick up a gift card in store or online in an effort to avoid excluding anyone. Once you've written the copy for your emails, you'll want to build them out in the email software client you're intending to use. Take this email from Paperless Post, for example. How did they subscribe in the first place? This copy is bursting with friendly personality and tea jokes. With that in mind, use this precious real estate for copy that compels them to read further. Some audiences will like bright, eye-catching CTA buttons, and others will prefer a more subtle call-to-action. In addition, 83% of customers are willing to share their data to create a more personalized experience. Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms. 1. It hurts your deliverability rates across the board. It aso uses Netflixs familiar black-and-red design, so that the recipient feels like theyre scrolling through Netflix, demonstrating the importance of keeping branding consistent across all your messaging channels. Our quarterly publication reaches 5,000 homes . 03/23/22. Articles should touch upon the following: Web Design, Ecommerce, Web Hosting, SAAS, SEO, No-Code, SEM, Analytics and Social Media strategies. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders.

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